AS2-Task Six:Pre Production

Proposal Prepared by Satveer Kaur

The product that I am planning on advertising is a phone that has extremely amazing speakers which are clear. The USP of the product is that it is light weighted so you will not even know that you are carrying a phone around with you. Another thing is that there are different colours available as well as a low price. In addition, there are a few things which do not get provided from other phones, so we decided to pick the speakers to be unique. Also the market that the product fits into is technology.

Production Budget
Item	Cost
Camera (2 day hire) Tripod (2 day hire) Microphone (2 day hire)	£80 £16 £30
	Total Production Budget:£126

Shooting Schedule

Day	Scene	Location	Equipment	Costumes	Props	Cast+Crew
1	Outside in the school playground	Robert Clack School	Camera Tripod Microphone(Possibly)	Dark Blue tight tracksuit Casual clothing such as jeans, t-shirt,trainers etc	Phone Earphones	Myself, Daniel, Reece and Basra
2	Possibly in classroom	Robert Clack School	Camera Microphone(Possibly)	Dark Blue tight tracksuit Casual clothing such as jeans, t-shirt,trainers etc	Phone Earphones	Myself, Daniel, Reece and Basra

Production Schedule Location Visit Sheet Programme Title: Nexus 6P Client: Writer:Reece Producer:Myself,Daniel, Reece and Basra Director:Basra Date:

Rough Sketch/Explanation of location and key points to note Access to location via:Walking Name and Number of location contact: Robert Clack School, 02082704222

Health and safety issues to note:Trip over equipment

Potential Filming Problems: The equipment might unexpectedly stop working, also there could be some lighting issues.

Additional Notes:(map of area/weather forecast etc)

Production Schedule Call Sheet Programme Title: Nexus 6P Client: Writer:Reece Date:

Crew Camera:Reece Production Assistant:Basra Sound:Basra Props:Phone and earphones Others:

Meeting at:Front gate of the school Location Venue:Robert Clack School Call Date: Call Time: Transport:Walking Instructions:

Actors/Actresses:Myself and Daniel Make up:None Wardrobe:Dark Blue tight tracksuit, casual clothing for example jeans, t-shirt, trainers etc Location Catering:None Notes:

Production Schedule Cast and Crew Contact Details Programme Title:Nexus 6P Client: Writer:Reece Date:
Name/Role Satveer(myself+actress) Daniel(Actor) Reece(Camera Operator) Basra(Director/Sound)	Mobile Telephone Number All the numbers are being shared amongst the group	Home Telephone Number All the numbers are being shared amongst the group

Contingency Plan Name:Satveer Kaur Production:

Potential problems and how to overcome these problems: Weather:It may be too bright meaning that there could be unwanted light being reflected in areas we do not want it to be in. Also it may even be a rainy day instead, thus the equipment might be damaged. Unwell Cast To prevent both the issues from occurring me and my group would need to reschedule to film another day. Also we will inform the cast/crew to ensure they are available on a particular day, suitable for all of us. A further point is that we could film inside rather than outside.

Meeting Record Sheet

Date: Time: Place:Front gate of the location Present:Myself, Daniel, Reece and Basra Apologies for absence: Minutes recorded by:

Agenda:

Minutes:

Risk Assessment

Group Members:Myself, Daniel, Reece and Basra

Location:Robert Clack School

Hazard	Person’s at risk	Likelihood of hazard 1=Unlikely 5= Likely	Severity of hazard outcomes 1=Very low 5=Very high	Risk Level (Likelihood+Severity)	Measures to manage risk	Risk Managed Y/N
Tripping over equipment	Cast+Crew	2	2	4	Keep equipment away to one side where we are not filming	Y

Contacts

Emergency Service:999

Robert Clack School:02082704222

Shot List
Scene	Shot Number	Description
Outside in playground	1,2,3,5	The first shot consists of Daniel sitting at a bench waiting for his friend, so he begins listening to music. Then the second shot is when I arrive and meet up with Daniel. Third shot is just us beginning to talk about listening to the music. The last shot is just us listening to the music.
Possibly in classroom	4	Before shot five there is just a close up of the phone showing the speakers at the front.

Costumes and Props

Character Name:Satveer(Myself)
Costume:Casual jeans, t-shirt and trainers	Props:None
Character Name:Daniel
Costume:Casual dark blue tight tracksuit and trainers	Props:Phone and Earphones

AS2-Task Five:Pitch

I have created this pitch so that the investors have an insight to what product I want to advertise, as well as what the target audience should purchase.

Mobile Phone Pitch from Satveer Kaur

AS2-Task Four

Before I begin to create my advert I will have to ensure that I'm not running into legal and ethical issues such as copyrighted music and ideas. Also I have to be aware of the fact that I follow the codes of practice that ASA and BCAP have set, for example there should not be any risky content, false advertising and product placement.

Legal and Ethical Issues
So more specifically the sorts of ideas that could be copyrighted is slogan, style and logos etc. Therefore, to get my television advertisement aired I need to get permission from the company/organisation or people who created the music and ideas. Additionally, the ideas I am using is music for the background, the style is different, the title will stay as Nexus 6P because that is the phone we are using to advertise. Plus there is no logo but there will be a slogan, but as far as I know there is no slogan 'Out of this World' for phones at least, and I think that it is associated well with the phone as Nexus is supposed to be a planet or something.

Codes of Practice
As mentioned previously, ASA produce these codes to give a chance to the advertiser to alter their ads where there were issues arising. Risky content should be checked by legal authority before the advert is released, as there may be inappropriate content for children and sometimes even adults. Thus if there is something risky then the person who made the ad could be sued, a further point is that our advert does not have risky content to offend anyone. Furthermore, false advertising is when something can be promised but ends up not being provided. So it is similar to saying that if we want to present the speakers as clear, but it may end up as not being clear. An example where there was false advertising involved is in the Duracell batteries advert. Duracell claimed that the batteries "Last Even Longer, "so in the US the advertisers were sued because the customers insisted that the facts were not true. Also the batteries were more expensive than regular batteries. Another point is that the label could be deceiving yet it is a different way to say that it is great. Finally, product placement is another method to promote a product either before or after intervals of films, TV and other media such as the internet on YouTube to gain more money, due to the popularity of the product.