Legal and Ethical Issues
So more specifically the sorts of ideas that could be copyrighted is slogan, style and logos etc. Therefore, to get my television advertisement aired I need to get permission from the company/organisation or people who created the music and ideas. Additionally, the ideas I am using is music for the background, the style is different, the title will stay as Nexus 6P because that is the phone we are using to advertise. Plus there is no logo but there will be a slogan, but as far as I know there is no slogan 'Out of this World' for phones at least, and I think that it is associated well with the phone as Nexus is supposed to be a planet or something.
Codes of Practice
As mentioned previously, ASA produce these codes to give a chance to the advertiser to alter their ads where there were issues arising. Risky content should be checked by legal authority before the advert is released, as there may be inappropriate content for children and sometimes even adults. Thus if there is something risky then the person who made the ad could be sued, a further point is that our advert does not have risky content to offend anyone. Furthermore, false advertising is when something can be promised but ends up not being provided. So it is similar to saying that if we want to present the speakers as clear, but it may end up as not being clear. An example where there was false advertising involved is in the Duracell batteries advert. Duracell claimed that the batteries "Last Even Longer, "so in the US the advertisers were sued because the customers insisted that the facts were not true. Also the batteries were more expensive than regular batteries. Another point is that the label could be deceiving yet it is a different way to say that it is great. Finally, product placement is another method to promote a product either before or after intervals of films, TV and other media such as the internet on YouTube to gain more money, due to the popularity of the product.
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