AS1-First attempt at advertising:My Pencil Advert

                  

AS1-Task Four:Analysing a television advertisement in detail

The form or style of this advert is a surrealism. Its surrealism because of the fact that this is an advert which will be used at least everyday, either doing exercise as shown in the ad. The target audience is based upon young children up to adults. I think the advert does provoke the target audience in wanting to buy the product, therefore they will feel excited in wanting to have something new. This nike advertisement does not use any celebrities, however it makes the advert effective as it just shows a normal ordinary person in life. This person is just jogging but in shoes which will make his life great. Furthermore, as mentioned before, this ad uses and creates a brand identity. The brand identity is nike, and it is a good idea as it grabs the audiences attention probably towards the end by including powerful short sentences. Nevertheless, in the advert the boy is only a twelve year old at the time, and being his weight it persuades the audience that anyone can buy these shoes no matter what. Thus it makes it effective due to the fact that there is only one person being filmed. Also there are a range of techniques used within the advertisement, such as camera work, editing, sound and Mise-en-Scène. The types of sounds used are very determining and rememberable. In addition, the Mise-en-Scène of this ad is somewhere in a suburban place, or it could possibly be in a studio with green screen.

AS1-Task Three:Styles of Television Advertising

Humour

Humorous advertisements are ads that are different to other ads as they can make people amused, and continue watching the advert further. Also this means that if one humorous ad is enjoyed by the viewer then they could possibly want to see more and those ads will then be remembered. The reaction at first will be confusion and then laughter, but this means that it has to be memorable due to the brand name being familiar towards the end. In addition, the advert is appropriate as it is random yet funny as it it takes a long time for a child who comes for training in karate, who eventually ends up achieving his goal as well as being able to enjoy the pepsi. Also the device used in the advert is successful because it is used an original method, which leads to suspense building up.  

Parody

These types of ads are what imitate an advertisement that already exists to make it more comedic for the viewers to then memorise in a better way, which can help the product be recognised more. This ad is an imitation of John Lewis which makes the audience react in confusion as there is no sense to what is being advertised. I think the advertisement is memorable because of the music however it is more to do with the penguin being in every shot apart from the last one where the family is having christmas dinner. The reason to why the penguin is not in the last shot is due to the fact that it tries to imply that the child who loved the penguin as a friend can still the penguin even when it is cooked to look like a turkey, therefore this means that any meat should be tried rather than sticking to the same old for christmas time. Furthermore, the ad is appropriate and successful as the child is happy which suggests that the people who are watching will feel happy as well.

Shock

A shock advert is when there will be a deliberate action to create an emotion but is able to still grasp the attention of the viewers. This advert gets the point across about stopping, looking, listening and wearing bright clothing to be noticeable. This style shocks the audience into wanting to remembering the message along with making the ad vivid. This ad is appropriate because this sort of message requires an intense visual aspect for the people to take on board the advice. So this ad does become successful as it gets the moral across and stick with the viewer due to the fact at the beginning. 

Surrealism

Surrealism advertisements on television tend to be something completely different from the basics, so this allows the audience to be creative and try to figure out what the product could be. This is a unique advert due to how it is created hence this makes it memorable as body parts would not open in reality. Despite this the ad is successful and appropriate as it adds something a little different to what is already in the industry.

Intertextuality

Intertextuality is a usage of text with images and the text is apparently referenced to something that might be existing or just have multiple meanings. The Snikers advert makes the audience feel puzzled as the background sounds represent awkwardness then slightly angry, this is due to the person feeling hungry. It ensures the advert is memorable and helps it stand out by selling the slogan of "get some nuts", which ads to the humour because the idea is literal. A further point is that the ad works for the product as it indicates that the bar is luxurious with three features put together to make a sensational taste. 

Repetition

                                          
Repetition is a style that shows something to be repeated so much that it is hard to forget the particular thing, in this case the ads. The repetition advert uses repetition of the people in the ad breaking the Kit Kat throughout making the audience memorise the snapping noise with the name quickly. Many people would react to this advert just averagely as there is not much happening, apart from a lot of people eating a chocolate bar. Nevertheless, the ad is successful as it shows that different professions can purchase the chocolate and enjoy the moment that those actors would have portrayed in the ad.

Sex

These adverts are what have a particular gender role associated to represent the product, also the ad is presented in an appropriate mannerism. The ad uses gender role to grab the attention of mainly women as there are a range of generations shown. This is clever because it improves the memorability of the viewer, and also this style is definitely appropriate for this product as the fairy liquid successfully will make the viewer who is watching realise that they can use something that their mum would have used as well. 

Famous Faces

Famous Faces advertisements are done with of course popular known celebrities, and the reason to this is because the viewers will easily recognise the person and will be interested to know why they have appeared on TV. This ad uses Drake to promote sprite, and due to this the target audience will immediately recognise his face. Thus those who have drake as a role model in their minds will want to be like Drake who has taken part to energise himself. Additionally, the style of advert is appropriate as they can promote other drinks with famous faces as it will become popular than the other styles. Lastly, the ad is successful due to the Drake being able to spread the word with the amount of followers he has on social media.

AS1-Task Two:Forms of Television Advertising

Realist Narrative

Realist Narrative adverts are something that can relate to real life situations where there is a need of something by the population in the world. The advertisement is effective as it appeals directly to the product’s target audience. It does this by only showing a housewife with her daughter who is trying to convey a message across to her girl toy that the fairy liquid is really good. Therefore, the child's mother is explaining the good uses of the fairly liquid by saying "gentle bubbles" make the hand soft, also the fact that the dishes become sparkly.In addition, the video shows a lot of close ups of the women along with the product, so they can emphasise this. At times there can be some adverts on television that do not seem memorable. I think this advertisement can be included as one due to it almost being like a short film, and it means that the viewer will not be aware of the product until the end as they may be irritated with the way in which the product is being placed.
 

Anti-Realist Narrative

An anti-realist advertisement is the complete opposite of realistic adverts, indicating that there is not a real life event but a product which can be sold as well as purchased. This advertisement was effective because it had a clear goal of selling the product by presenting the product which has been around for a long time, hence they have shown two generations. This advert was effective because of the audio being non diegetic music, also the ad has a jingle that is constantly repeated throughout the video. This jingle which is off screen but still a part of the video means that it will be more memorable. Also the advertisement was effective because it reinforced the existing brand identity of coca cola.

Animation

An animation advert is similar to anti-realistic but the only difference is that there are no humans involved in selling a product, instead it is cartoons.This advert was effective because it did not mention its competitors. Furthermore, this had the effect of making the product seem the best one to buy. It also meant that the consumer was not confused as it was easy to remember the product. This advertisement was effective because it reflected a lifestyle and culture that the target audience would aspire to. It did this by the location being in a working environment with the character being frustrated yet they can are relieved when they have get a moment to themself. This advertisement was effective because it effectively highlighted the product’s well known tag line stating "Have a Break Have a Kit Kat" technically it did this by close up with a mid range shot later.

Documentary

Documentaries are normally an ad based on things that occur everyday, yet we may not be aware of so charities can easily do this. This advertisement was effective because it established a clear tone that reinforced in the viewer a feeling of realisation, as well as sadness because they get to live a easy life whereas the children shown in the advertisement have a difficult life to live.

Talking Heads

A talking heads ad is when a person talks directly to the camera as if they are speaking in person about the product. The benefits of buying the product were emphasised due to people not buying the products just for the looks instead they buy the benefits that derives for them. A successful advertisement will address a need and demonstrate how this particular product fulfils that need. This advert did that because they had a view of what the vanish can do in the washing machine to clean away the stains. This advertisement was effective because it made good use of numbers and statistics, thus it created the impression that rather than selling an opinion it was selling an indisputable fact.

Stand Alone

A stand alone advert is when there is one or more famous celebrities or non celebrities to communicate about something at least in one of the ads, then the next time there will be someone else promoting the same cause. This advertisement was effective because the visual images were striking as humans pay special attention to faces. The brain can process visual information quicker than written words and the image of depressed and unhappy children was effectively highlighted when Steven Hawking began to talk about the situation.

Series

                                         

Lastly, the series adverts are ads that promote the same thing in different ways over and over again to make it memorable. This advertisement was effective because it highlighted to save time, save money, also making life easier. It did this by making it clear that there may or may not be another website, but the company name is said towards the end as an anti climax along with a well looked after mansion. Even though, this can stick in the mind the advertisement was also effective because images can trigger emotions and the image of a cartoon meerkat effectively triggered the emotion of happiness by the camera showing wide shots, and close ups.