AS1-Task Two:Forms of Television Advertising

Realist Narrative

Realist Narrative adverts are something that can relate to real life situations where there is a need of something by the population in the world. The advertisement is effective as it appeals directly to the product’s target audience. It does this by only showing a housewife with her daughter who is trying to convey a message across to her girl toy that the fairy liquid is really good. Therefore, the child's mother is explaining the good uses of the fairly liquid by saying "gentle bubbles" make the hand soft, also the fact that the dishes become sparkly.In addition, the video shows a lot of close ups of the women along with the product, so they can emphasise this. At times there can be some adverts on television that do not seem memorable. I think this advertisement can be included as one due to it almost being like a short film, and it means that the viewer will not be aware of the product until the end as they may be irritated with the way in which the product is being placed.
 

Anti-Realist Narrative

An anti-realist advertisement is the complete opposite of realistic adverts, indicating that there is not a real life event but a product which can be sold as well as purchased. This advertisement was effective because it had a clear goal of selling the product by presenting the product which has been around for a long time, hence they have shown two generations. This advert was effective because of the audio being non diegetic music, also the ad has a jingle that is constantly repeated throughout the video. This jingle which is off screen but still a part of the video means that it will be more memorable. Also the advertisement was effective because it reinforced the existing brand identity of coca cola.

Animation

An animation advert is similar to anti-realistic but the only difference is that there are no humans involved in selling a product, instead it is cartoons.This advert was effective because it did not mention its competitors. Furthermore, this had the effect of making the product seem the best one to buy. It also meant that the consumer was not confused as it was easy to remember the product. This advertisement was effective because it reflected a lifestyle and culture that the target audience would aspire to. It did this by the location being in a working environment with the character being frustrated yet they can are relieved when they have get a moment to themself. This advertisement was effective because it effectively highlighted the product’s well known tag line stating "Have a Break Have a Kit Kat" technically it did this by close up with a mid range shot later.

Documentary

Documentaries are normally an ad based on things that occur everyday, yet we may not be aware of so charities can easily do this. This advertisement was effective because it established a clear tone that reinforced in the viewer a feeling of realisation, as well as sadness because they get to live a easy life whereas the children shown in the advertisement have a difficult life to live.

Talking Heads

A talking heads ad is when a person talks directly to the camera as if they are speaking in person about the product. The benefits of buying the product were emphasised due to people not buying the products just for the looks instead they buy the benefits that derives for them. A successful advertisement will address a need and demonstrate how this particular product fulfils that need. This advert did that because they had a view of what the vanish can do in the washing machine to clean away the stains. This advertisement was effective because it made good use of numbers and statistics, thus it created the impression that rather than selling an opinion it was selling an indisputable fact.

Stand Alone

A stand alone advert is when there is one or more famous celebrities or non celebrities to communicate about something at least in one of the ads, then the next time there will be someone else promoting the same cause. This advertisement was effective because the visual images were striking as humans pay special attention to faces. The brain can process visual information quicker than written words and the image of depressed and unhappy children was effectively highlighted when Steven Hawking began to talk about the situation.

Series

                                         

Lastly, the series adverts are ads that promote the same thing in different ways over and over again to make it memorable. This advertisement was effective because it highlighted to save time, save money, also making life easier. It did this by making it clear that there may or may not be another website, but the company name is said towards the end as an anti climax along with a well looked after mansion. Even though, this can stick in the mind the advertisement was also effective because images can trigger emotions and the image of a cartoon meerkat effectively triggered the emotion of happiness by the camera showing wide shots, and close ups.