AS1-Task Four:Analysing a television advertisement in detail

The form or style of this advert is a surrealism. Its surrealism because of the fact that this is an advert which will be used at least everyday, either doing exercise as shown in the ad. The target audience is based upon young children up to adults. I think the advert does provoke the target audience in wanting to buy the product, therefore they will feel excited in wanting to have something new. This nike advertisement does not use any celebrities, however it makes the advert effective as it just shows a normal ordinary person in life. This person is just jogging but in shoes which will make his life great. Furthermore, as mentioned before, this ad uses and creates a brand identity. The brand identity is nike, and it is a good idea as it grabs the audiences attention probably towards the end by including powerful short sentences. Nevertheless, in the advert the boy is only a twelve year old at the time, and being his weight it persuades the audience that anyone can buy these shoes no matter what. Thus it makes it effective due to the fact that there is only one person being filmed. Also there are a range of techniques used within the advertisement, such as camera work, editing, sound and Mise-en-Scène. The types of sounds used are very determining and rememberable. In addition, the Mise-en-Scène of this ad is somewhere in a suburban place, or it could possibly be in a studio with green screen.