Books
“AS Media Studies: The Essential Introduction Second Edfition. Philip Rayner, Peter wall and Stephen Kruger.” “Part 4: Three Case Studies. Case Study 2: advertising and marketing.” Routledge 2005. ISBN 0-415-32966-3
“GCSE Media Studies. Editors Colin Bulman, Vivienne Clrk, Richard Harvey, Richard Horsman, Tim Leadbeater, Eileen lewis and William Malyszko.” “Pages 62-3, 64-7 73-4, 151-2, 173. Longman 2005. ISBN 0-582-32833-0.
“The Media: An Introduction Edited by Adam Briggs and Paul Cobley.” “Chapter 17 Audience research by Ray Kent”. Longman 2002. ISBN 0-582-42346-5
“The Media Magazine. The English and Media Centre.” “Analysing Still-image adverts: Reading Lynx by Mark Ramey”. Issue 45 / September 2013. ISSN 1478-8616
“The Media Magazine. The English and Media Centre.” “How I make things. Garth Jennings on making a TV commercial”. Issue 39 / February 2012. ISSN 1478-8616
Internet
“Advertising | How to Advertise on Channel 4 and its platforms”: http://www.channel4sales.com/advertising.
“Viewing data”: Broadcasters Audience Research Board http://www.barb.co.uk/ www.barb.co.uk/viewing
“Five controversial TV and internet ads – video” - The Guardian www.theguardian.com › News › Media › Ad break :
http://www.theguardian.com/media/video/2013/jun/20/five-controversial-tv-internet-ads-video
“ThinkboxBrandIdentity." http://www.thinkbox.tv/server/show/nav.1428
“Advertising Standards Authority”: http://www.asa.org.uk/
YouTube
https://www.youtube.com/watch?v=bdpJKDV3ZPQ
https://www.youtube.com/watch?v=ExRg8m38rug
https://www.youtube.com/watch?v=48FoUoA_ocs
https://www.youtube.com/watch?v=38tbTCYhrno
https://www.youtube.com/watch?v=BQnZyUvePGg
https://www.youtube.com/watch?time_continue=1&v=-YKlr1Sq-jE
https://www.youtube.com/watch?v=75VpOGcotlU
https://www.youtube.com/watch?v=40DykbPa4Lc
https://www.youtube.com/watch?v=SjQZvSr5DcA
https://www.youtube.com/watch?v=Hmn5XN1QfaE
https://www.youtube.com/watch?v=c-lqo8bkMc0
https://www.youtube.com/watch?v=xnd0CAloRHo&ebc=ANyPxKr4v8e7Ms0hPBAz9bnsDI9SRZclvQNw-HXKn31Ozrhw1JU_vTag23bb0uup4Qqo-aH1nozMzSagBDelaykkvqs2lzDgCg
https://www.youtube.com/watch?v=Njlml_L2Bok
https://www.youtube.com/watch?v=y1yNyhuuVaI
https://www.youtube.com/watch?v=0nBxcMImubk
https://www.youtube.com/watch?v=2JnYcuRW_qo
https://www.youtube.com/watch?v=ispFw6THxtg
https://www.youtube.com/watch?v=w0xbODE6VLc
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