The product that I am planning on advertising is a phone that has extremely amazing speakers which are going to be clear. The USP of the product is that it is light weighted so an individual will not even know that they are carrying a phone around with them. Another thing is that there are different colours available as well as a low price. In addition, there are a few things which do not get provided from other phones, so we decided to pick the speakers to be unique. Also the market that the product fits into is technology.
Target Audience Research
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After carrying out my research through surveymonkey, I put the results together to figure out the perfect way in which my product can be sold as. From the results 90% of my target audience are aged from 13-19, the rest being 10% is an individual from 20+. Additionally, the ten people who completed my survey, there were only 60% of them saying that battery life is important to them the most than speakers and screen quality, so I simply asked why. The overall responses for battery life indicated that they would need a lot of battery life to be able to do other things for example listen to music with the speakers, and be able to make emergency calls. Then I asked how often they would replace their phone. Majority of them said every two years, and i assume this is because they take good care. Furthermore, there are many brands of phones and I gave three options of an (IOS) iPhone, (Android) Samsung, Nexus etc and Windows. However, it is visible that both (IOS) and (Android) are neck to neck, so either brand of phone can be used in the ad to advertise clear, loud speakers alongside other aspects. The sixth question was about how much money was spent on the phone they own. I had to ask this question to see what range would be affordable enough for our target audience to buy. We decided on £250, as the most someone paid is £400 and least being £20. After we asked what storage capacity they preferred and 20% went for 16GB while the others voted as 40%, evenly splitting between 32/128GB. They picked these storage capacities due to the fact that they wanted space for apps, despite that we chose 64GB as no one picked that option, and some people might not even use many apps. So 64GB is there as a safe option where they will be able to get the best quality phone for a good price. A further point is that we had already chosen the phone and it went in our way further as there was a draw between the size of 4.0' and 5.5', thus the size of the phone we are going to use is 5.7'. Lastly, even the placement of the speakers were in our favour as they wanted it to be at the front, this is good as the speakers would not get blocked as much unless they were on the side/back. Also the front was popular because 90% said so.
Market Research
The advert below is effective because it shows that any age of person can use a phone anywhere as there are a variety of situations shown. In addition, it evidently shows the phone being used to highlight that everyone can buy the Windows phone. Plus they have decided to use serious music as the actors in the advert are saying "Really." The phrase used and music in the advertisement is almost repetitive, which is significant as it is like a trigger that makes the person watching remember a few seconds of the ad. Also the creators used the style of humour due to the fact that everyone in the technology market probably have a particular style so Windows have chosen humour.
Below is an iPhone 6s advert which is also effective because the form of the ad is realistic and the style is famous faces. The celebrity they used is Selena Gomez and by doing so it makes the audience think for a moment that they can do what she's able to do if the phone is really impressive. Another point is that there is a variety of scenery, which helps to attract the buyers because there is a usage of different ages along with the city implying that the phone is for rich people. Lastly, they have demonstrated the phone a lot for so many uses such as being able to multi-task during exercise, as it can track the person's heartbeat while they enjoy the experience of listening to music. So basically the phone is something that can motivate an individual to try new things.
Having searched and seen a diversity amount of adverts, I know that there are many differences. The differences that I have noticed are the fact that they use different styles from each other, and the people involved in the project have used a mixture of emotions to fit into the scenario rather than always being happy, because phones are not always the best in some situations, as seen in the first advertisement. Nevertheless, the similarities includes the music and this is common in nearly all ads, due to the fact that it can keep the target audience engaged easily, so that they are able to witness the fun they might be missing out on. Overall, this suggests that I have to take into regard these aspects when I am creating my advert, because it will only support the ad to be interesting as well as popular when viewed.
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