Firstly, the aim of my advertisement was to create a thirty seconds TV ad for the Nexus 6P mobile phone. Also the we aimed to show this to a target audience age range from fifteen to twenty-four of both genders, yet it is available to anyone who is interested in the product. In addition, the idea behind selling the product was to meant to be selling the product by mentioning the unique selling point, which was done by focusing on only talking and listening to music, as the speakers are supposed to be clear.
Furthermore, the method I used to carry out the audience feedback was a focus group. Thus the type of feedback that was gathered was qualitative, and the questions I asked were; Out of 5, how much did you enjoy the advertisement? (1=Least, 5=Most) and why? Would you purchase the product? Why would you not buy the product? Since you disliked and liked the ad, what do you think could have been improved in the advert? These questions were asked because if I didn't ask these questions then I would not have been able to ask further questions in order to receive plenty more answers to improve my advert or for the next time I create a new advert. Although the method I used was a focus group I also could have sent a survey created on surveymonkey with the same or altered questions, along with the link to the video.
From my audience feedback i found out that my finished advert was average as three boys and two girls had said they would rate it a three, meaning that they enjoyed the advert possibly due to the music being recent that the audience like listening to. In fact three or four of the audience would have purchased the phone, but one person did disagree with the others. They disliked the advert as they thought it was far too quick to understand, and there was not enough text as well as expressions/emotion. I felt that in a way the responses will seem surprising, but it was not surprising to me. In addition, the questions I asked were not the best because the audience said the same as what I thought off. Thus it would have been better to ask useful questions to have an insight of something else rather than about something I technically already know.
I think that the sections of the advert which were successful was the fact that the phone focused completely on the clear and loud speakers. Also towards the end the title was a good addition as the audience were able to find out what the product is, as they were not able to see the product properly as well as the slogan being "Out of this World" A further point is that the effects used within the whole video. In my opinion the reasons the effects were brilliant is because it made the ad flow slightly. A further point is that since the advert was not completely great I would prefer to make improvements. The first improvement consists of either recording every scene again, and take longer as the camera operator as well as the director were rushing us. Both of the crew members were worried that the classroom we used to film in may not be available, but it was. Another point is that our original plan was to film outside, because the outside scenery would have been much nicer and fun/free to be energetic rather than awkward as we did not dance to the music. Last but not the least it might have been even better to have filmed our second idea as there, however the problem with that would be that we would not be able to get a lot of people willing to be filmed to make the scenario we had. Also we did not get the shots we talked/hoped for example shot reverse shot and close up of the phone, plus I definitely agree with the audience feedback.
Additionally, the advert was technically good, but there was one part where it was not good at all or just looked odd. The things that were technically good was that there was smooth camera movements plus steady shots, however it was technically worst due to the framing. The framing ended up being terrible as Daniel had been cut out of the frame when I am supposed to be telling him using my phone to listen to music. To be honest the product is probably not very clear. But at the same time the USP is clear as that is the only the only thing focused on. Despite this it worked in our favour because it is climactic. The ad does and does not successfully sell the product. It is successful in selling the product because as I have mentioned before of the title and the fact that it was thirty seconds, implies that it would not be time consuming for someone to not watch the advert. The reason it can be seen as non successful is that Daniel did a reasonable good job at acting, yet myself and Daniel did not make it convincing due to us feeling embarrassed and at one section the exaggeration. Finally, the idea was almost good if everyone's input was considered when there was a need for it.
Even though I have said the improvements I would make, more specifically the improvements I could try to make to the video is that I add my own close up shot of the phone. Either I could have done this by taking a clip from an existing advert, but this would have been possibly copyrighted meaning that my advert will not be aired. So I could have zoomed in very close on to the phone or got a picture, and this improvement needed to be made so that the target audience can know what the product is instead of seeing a little bit and having to do their own research when we can provide the information. Also it would be good to add more text including other information about what the price is etc.
In conclusion, I personally think that the aim was just about achieved but this does indicate that I was not pleased with my finished advert, and I did my best to put together the ad with the clips that were filmed/provided to me.
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