Firstly, I chose to screen my advertisement to a focus group because the screening and focus group can be filmed making it easier to collect responses, and ask further questions to refer back to quickly. Whereas, if I asked the questions and wrote everything down I would have been able to miss some important information, that everyone said. Also it would have been very time consuming for all of us present, so a recording of the screening and focus group is more efficient for all of us.
The following questions are what I asked after the screening;
- Out of 5, how much did you enjoy the advertisement? (1=Least, 5=Most) and why?
- Would you purchase the product?
- Why would you not buy the product?
- Since you disliked, what do you think could have been improved in the advert?
Furthermore, I chose my focus group based on the age range I have for my target audience which is 17+, and this was to see whether their responses were similar or differed. Their opinion was the same, because they thought that the advertisement was average due to some issues with our acting. Plus there was an angle used at the start of the advert which was not necessary. Yet on the bright side the good part of the ad is that the aim of presenting the speakers was perceived easily by the audience, hence only three or four of them would still buy the Nexus 6P phone. Finally, what I would like to achieve next time if I do another focus group is get a few other people in the audience who were not the exact age we planned on advertising the product to. Also ask more questions so that the audience can extend their answers about different things which may not have been mentioned in this audience feedback focus group.
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